MakeUp in Paris 2024 Animations

The Lab Atelier

Create your own cosmetics at “The Lab Atelier » Clean Emotional textures : Natural Pigments and Surprising Skin care. Welcome to The Lab Atelier, the new pop-up laboratory hosted by our partner Luisa Oliva and her team at MakeUp in Paris, where the …

The Beauty Tank

After its incredible success at our US shows…. We’re thrilled to announce the launch of the Beauty Tank this year at MakeUp in Paris for the first time! As part of our commitment to nurturing all beauty brands, from …

MakeUp in Paris Showcases the NEW Conscious Beauty Area

Discover a unique experience at the heart of responsible beauty with our brand new animation: the Conscious Beauty Area, launching for the first time at MakeUp in Paris on May 29 and 30, 2024. What is the Conscious Beauty …

Trends Area

Consumers’ buying behaviour, needs and beauty aspirations are constantly changing. Always attentive to the market, new trends and consumers, MakeUp in Paris offers a Trends space gathering the best international experts from the agencies: Asia Cosme Lab, Carlin, Colorprescription, …