Colors of China – Colors for China

Wednesday 20 October 2021 – 14 :00 – 14 :45

C- beauty is now an important market trend that boosts not only makeup categories but also requires specific adaptation related to shades

Many drivers need to be analyzed when developing new shades, from complexion product to lip or eye colors: consumer’s better understanding, knowledge and even definition of skin tones, quest for insightful colors, power of the influencers and KOLs , communication tools from the brands ,  resonance with cultural heritage, even shade names  or new textures & finishes … all these parameters challenge nowadays shade assortment for China and require more and more specific developments .

What are the hit & hot shades in the makeup categories, why do they perform, what are Chinese consumers expecting for related to ideal beauty?

Asia Cosme Lab , the Franco-Asian agency dedicated to Asian cosmetics market for more than 18 years will share some analysis and insights focusing on Chinese makeup market & shades . The presentation will be highly illustrated with the latest Chinese launchings from local to international brands.

Florence Bernardin

Information et Inspiration

Florence BERNARDIN founded in 2003, Information et Inspiration, a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics markets.

Fluent in Japanese language, she has a Marketing graduate from a French business school, 13 years of professional experience working for Kao Corporations, a major Japanese company. Since 14 years, Florence Bernardin is General Manager of Information & Inspiration and is recognized as an Asian expert in the beauty industry.

The unique work and analyses provided by Florence BERNARDIN and her team focus on hunting and decoding innovative aspects in cosmetics products. She spotlights trends, innovation, evolution and influential approaches from Asia, which is now considered as the real new beauty world.

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