Deciphering the industry’s challenges & New consumer attitudes post Covid19
Thursday 21 October – 14 :00 – 14 :45
What are the current and future dynamics of the beauty industry?
– What can we expect after the green wave of natural and organic beauty of the last few years ?
NellyRodi invites you to take a step back and discover the new mutations of a sector in full polarization. Between slow and fast beauty, emotion and efficiency, simplification and complexity, beauty is redefining its codes. Far from being antinomic from a consumer point of view, this study proposes to give them a new meaning thanks to a decoding of societal upheavals and an in-depth analysis of the industry’s dynamics. It draws out the business levers that will enable brands to respond to the major beauty consumption trends of tomorrow.
Among the topics covered in this new edition:
-Societal context and changes in consumer behavior
Sector context and new post-covid-19 beauty consumer attitudes
-Prospective answers and business levers for tomorrow
Beauty Director at NELLY RODI