Synchronized Beauty: safety and sustainability as our north star

Wednesday 21 October – 15 :00 – 15 :45

Synchronized Beauty: Starting from the consumer’s point of view and compiling the data shared in the Carnets Hebdo, L’Observatoire Beauté will draw up a picture of the trends that will drive our market in the years to come to guarantee safety to our consumers and minimize our impact on the environment.

The ecological and sanitary crises having put our consumers face to face with their own vulnerability, it is the health of our eco-system that is at the heart of our concerns. Disillusioned, they want to take power but remain interdependent on the commitments made by companies.
If building or re-building the world of tomorrow (a world in which nature and health will be one) will be done “together”, we will see that the way to do it differs from one consumer profile to another.

We will talk about healthification, medical and scientific caution, blockchain…
We will talk about regeneration and rewilding, blue-beauty, foraged ingredients, weed,…
We will see how to merge tech and nature to extract the best, how to find alternative solutions to produce more using less, to hack nature and hack life.
And we will open up to astro-medicine, space-farming and ocean-tech.
A trendy toolbox to exploit over time.

Adélaïde LOHIO

Founder of L’OBSERVATOIRE BEAUTÉ, a Beauty Diary that aims to be your third eye on the cosmetics market.

L’Observatoire Beauté is a free weekly newsletter that gathers and synthesizes the most relevant press articles each week (data, news, zoom on trends, inspirations and entertaining breaks). Considering infobesity as the evil of the century and suffering, in her own words, from a FOMO tendency, nothing escapes her.
At the same time, she creates personalized monitoring and newsletters for various market players, either as a white label or in partnership.

Her double career, brand and subcontracting, at Clarins and then Intercos, makes her an expert of the market, both in marketing and development. Finally, her experience within the Peclers team has allowed her to develop a fine vision of local and international trends.