Annie Begnaud

Annie is a Global Business Development Strategist, whose mission is to be a business gas pedal for the companies she supports, whether they are manufacturers, brands or start-ups.

As both a consultant and a developer, she works on positioning, growth and innovation issues. With experience gained in companies, in business unit management, marketing and business development, her contributions are both strategic and operational, anchored in the reality of markets and businesses.

With a creative, curious and multidisciplinary mind, she is on the lookout for social movements as well as new practices, and has a forward-looking vision of the Beauty and Luxury markets that she puts at the service of her clients.

In the world of packaging and sampling, she brings her knowledge of new technologies – digital, artificial intelligence, blockchain – to modernize and reinforce the marketing performance of campaigns and innovations, to accelerate and facilitate the transparency of brands.

Annie is a member of the WEG Board of Directors, in charge of Beauty and Beauty Tech start-ups.

Françoise Dassetto

Founder of EFERDAY, an agency dedicated to the strategic and creative support of SMEs, she has a rich experience in packaging design and branding.

After 11 years at Dragon Rouge in strategic planning, 3 years at Havas group as director of the packaging division, she created her first agency, White Spirit, which she managed for 12 years and whose vocation is to approach the markets in their diversity, from mass market to luxury.

For 8 years, it is the will to develop a new type of partnership which animates Francoise Dassetto through EFERDAY: to bring to the SME a proven experience and a support adapted to their needs, their constraints and their requirements.

Synchronized Beauty: safety and sustainability as our north star

Wednesday 21 October – 15 :00 – 15 :45

Synchronized Beauty: Starting from the consumer’s point of view and compiling the data shared in the Carnets Hebdo, L’Observatoire Beauté will draw up a picture of the trends that will drive our market in the years to come to guarantee safety to our consumers and minimize our impact on the environment.

The ecological and sanitary crises having put our consumers face to face with their own vulnerability, it is the health of our eco-system that is at the heart of our concerns. Disillusioned, they want to take power but remain interdependent on the commitments made by companies.
If building or re-building the world of tomorrow (a world in which nature and health will be one) will be done “together”, we will see that the way to do it differs from one consumer profile to another.

We will talk about healthification, medical and scientific caution, blockchain…
We will talk about regeneration and rewilding, blue-beauty, foraged ingredients, weed,…
We will see how to merge tech and nature to extract the best, how to find alternative solutions to produce more using less, to hack nature and hack life.
And we will open up to astro-medicine, space-farming and ocean-tech.
A trendy toolbox to exploit over time.

Adélaïde LOHIO

Founder of L’OBSERVATOIRE BEAUTÉ, a Beauty Diary that aims to be your third eye on the cosmetics market.

L’Observatoire Beauté is a free weekly newsletter that gathers and synthesizes the most relevant press articles each week (data, news, zoom on trends, inspirations and entertaining breaks). Considering infobesity as the evil of the century and suffering, in her own words, from a FOMO tendency, nothing escapes her.
At the same time, she creates personalized monitoring and newsletters for various market players, either as a white label or in partnership.

Her double career, brand and subcontracting, at Clarins and then Intercos, makes her an expert of the market, both in marketing and development. Finally, her experience within the Peclers team has allowed her to develop a fine vision of local and international trends.


Adélaïde LOHIO

Founder of L’OBSERVATOIRE BEAUTÉ, a Beauty Diary that aims to be your third eye on the cosmetics market.

L’Observatoire Beauté is a free weekly newsletter that gathers and synthesizes the most relevant press articles each week (data, news, zoom on trends, inspirations and entertaining breaks). Considering infobesity as the evil of the century and suffering, in her own words, from a FOMO tendency, nothing escapes her.
At the same time, she creates personalized monitoring and newsletters for various market players, either as a white label or in partnership.

Her double career, brand and subcontracting, at Clarins and then Intercos, makes her an expert of the market, both in marketing and development. Finally, her experience within the Peclers team has allowed her to develop a fine vision of local and international trends.

What are the key aesthetic codes to translate the societal changes at work?

Wednesday 20 October 2021 – 13 :0 – 13 :45

 

Virginie Corbasson – Head of International Sales and Business Development at CARLIN

The current health, climate and economic crises are accelerating the transformation of our societies. The need for freedom and perspective is exacerbated.

On the one hand, the thirst for life, so far restrained, calls on individuals to free the movement. Singularities unite to work towards building a better world.

At the same time, to mitigate the tumult of the times, the story of prehistory appears in a new light and allows individuals to reconnect to the richness of original biodiversity.

Through Carlin’s conference, you will discover the key aesthetic codes that translate these trends.

Prospective marketing and creative decryptions will shed light on societal issues and provide solutions for the beauty industry.

Leïla Rochet

Chief Inspiration Officer Cosmetics Inspiration & Creation

Leïla is the Chief Inspiration Officer of Cosmetics Inspiration & Creation, a Trends and Forecasting agency dedicated to beauty innovation that she founded in 2007 after 20 years of experience at Procter & Gamble and LVMH were she launched multiple award-winning beauty innovations.

Leïla is a “beauty trotter” with a passion for world cultural influences, changes in consumers’ lifestyle, innovations and their influence on beauty. Leila frequently speaks at beauty industry events and has held various conferences all around the world including CEW Beauty Day Paris, Makeup in NewYork, Seoul, Los Angles, and much more.

Florence Dancoisne

General Manager Europe of KNOLL PACKAGING

Florence Dancoisne is the General Manager Europe of KNOLL PACKAGING, a leading global manufacturer of prestige secondary packaging.
Florence has 30 years of experience in the beauty industry and worked 15 years at Unilever, first on Elizabeth Arden then on the Global product development for Designer Fragrance brands like Valentino, Cerruti, Chloé.
She joined KNOLL PACKAGING in 2010, after working with KNOLL as a customer, to create the European office in Paris and offer their unique know-how of exceptional shapes and high quality to European brands. Passionate about packaging development and technical challenges, she and her team collaborate with brands in the most difficult creative and challenging developments. In Europe, she drives the KNOLL sustainability strategy and implements the elimination of plastic from production and the use of alternative recyclable materials.

IT PRODUCTS MakeUp in Paris 2021: drivers and obstacles to innovation in make-up & skincare

Thursday 21 October – 15 :00 – 15 :45

Innovation is the grail of each brand and supplier.

Beyond awards and successes are specific and complex roads to take or to invent. How to find a new idea? How to make it relevant? How to convince decision makers to invest in it? How to involve stake holders around the project and to motivate them, and in which extend CSR can accelerate or stop innovation projects? Three contributors of IT PRODUCTS contest and Charlotte MARION, acknowledged expert in cosmetics and Innovation as animator, accepted to sincerely share their own real-life experiences.

Charlotte Marion

Charlotte MARION has a 100% cosmetic career ! As a supplier (INTERCOS) and within famous cosmetic brands (YVES ROCHER, DIOR and CHANEL), she developed a deep sens of product and a substantive expertise about products and innovation, in all their technical or human various dimensions.

Today, with her energy, creativity and vision, she proposes to managers to escort their projects or teams for innovation’s sake, or to highlight all their underexploited talents, ideas, DNA, or expertises… She is also requested to teach to students or teams how to implement innovative projects with Meaning and Eagerness.


Charlotte Marion

Charlotte MARION has a 100% cosmetic career ! As a supplier (INTERCOS) and within famous cosmetic brands (YVES ROCHER, DIOR and CHANEL), she developed a deep sens of product and a substantive expertise about products and innovation, in all their technical or human various dimensions.

Today, with her energy, creativity and vision, she proposes to managers to escort their projects or teams for innovation’s sake, or to highlight all their underexploited talents, ideas, DNA, or expertises… She is also requested to teach to students or teams how to implement innovative projects with Meaning and Eagerness.

Deciphering the industry’s challenges & New consumer attitudes post Covid19

Thursday 21 October – 14 :00 – 14 :45

What are the current and future dynamics of the beauty industry?

– What can we expect after the green wave of natural and organic beauty of the last few years ?

NellyRodi invites you to take a step back and discover the new mutations of a sector in full polarization. Between slow and fast beauty, emotion and efficiency, simplification and complexity, beauty is redefining its codes. Far from being antinomic from a consumer point of view, this study proposes to give them a new meaning thanks to a decoding of societal upheavals and an in-depth analysis of the industry’s dynamics. It draws out the business levers that will enable brands to respond to the major beauty consumption trends of tomorrow.

Among the topics covered in this new edition:
-Societal context and changes in consumer behavior
Sector context and new post-covid-19 beauty consumer attitudes
-Prospective answers and business levers for tomorrow

Audrey ROULIN

Beauty Director at NELLY RODI


Closing the CosmeticsCoCreation contest

Thursday 21 October – 13 :00 – 13 :45

To anounce the winner of the CosmeticsCoCreation contest, the experts of the agencies centdegres and Firstgen along with the collaborative cosmetic lab CO-LAB-ORA will gather with the three contesters to come back on each step of this contest. Influencers and experts will discuss their experience, feelings, and impressions of this first edition of the CosmeticsCoCreation.

Aurélie Banco

Founder of the collaborative cosmetic lab CO-LAB-ORA

Aurélie BANCO has 15 years of expertise as formulator for cosmetic formulation laboratories of major brands and subcontractors. With an MBA in Innovation Project Management, she founded in 2020, Co-Lab-Ora, a collaborative cosmetic laboratory dedicated to natural & ethical makeup. Her ambition is to support cosmetic brands in designing their makeup products from natural, ethical and sourced raw materials, in small batches, and using innovative and disruptive methods to obtain the product relevant to its user community.

 


Elie Papiernik

CEO of Centdegres

Former student of the Ecole Nationale Supérieur de Création Industrielle (National superior School for Industrial Design), Elie Papiernik is the design director of centdegrés, the international brand intelligence, design & architecture firm that he co-founded in Paris in 1988 with his friend David Nitlich.
The idea of centdegres was born in China, and both entrepreneurs have shared this passion and love for China for 33 years now, building a very important, well recognized team in several cities in the country. They have been developing major branding projects for major Chinese groups, Chinese edgy start ups as well as for western companies willing to develop their brands in the hearts of a new, very demanding Chinese consumer group.
Passionate about entrepreneurship, brand transformation, ground-breaking innovation and collective intelligence, Elie Papiernik regularly participates in conversations on subjects including the future of consumer experience, playful luxury, desirable sustainability and multi-sensorial storytelling for large groups and in major international shows.


Joseph Repain

CEO of Firstgen

Joseph Repain is the co-founder and creative director of Firstgen, a digital brand studio of which the mission is to launch and grow digital brands. After having worked in investments and strategy counsel funds in New York, he now accompanies big luxury and beauty houses, local communities, celebrities, and entrepreneurs in launching and growing digitally. Joseph Repain has a diploma from ESSEC and Ecole du Louvre.


Sandrine Perraud

Global Executive Director at BEAUTYSTREAMS

Sandrine is the Global Executive Director at BEAUTYSTREAMS, in charge of the Bespoke Division, advising beauty companies around the world. Having spent her two-decades career in innovative thinking, she held international marketing positions within the Fragrance industry at Firmenich and Mane before joining the Estee Lauder Companies as Corporate Innovation Director. Sandrine is an enthusiastic creative professional with a passion for all things fragrance and beauty.

Polycentric Impact: Catering to Cultural Diversity

Thursday 21 October – 11 :30 – 12 :15

The necessity for cultural diversity within the beauty industry is being increasingly driven by the relentless consumer demand for products which cater to multicultural needs across all categories. By 2025, Western countries (USA, Canada, Western Europe) will represent less than 40% of the global GDP bringing about stark implications for all sectors in the industry including Hair (Care, Color, Styling), Skin Care, and Color Cosmetics. Over the last decade BEAUTYSTREAMS’ team of experts have developed specific tools and detailed content to understand the intricacies of this key topic and guide our members into meeting the ever-evolving needs of the developing global market. Join BEAUTYSTREAMS to unearth the latest insights and visions concerning the polycentric impact that accompanies cultural diversity. Explore the macro movements fueling new developments within the field, discover carefully-curated beauty category forecasts, as well as expert analyses of the current industry trends.

CONTENT OVERVIEW:

  • 2021-2026 Macro Movements Meeting the Needs of Cultural Diversity
  • 2021-2024 Hair and Color Cosmetics Chromatic Territories – Focusing on Skin Tone and Hair Diversity
  • Autumn/Winter 2022-23 Seasonal Story Forecast
  • Current Skin Care, Hair (Care, Color, Styling), and Color Cosmetics trends – Focusing on Catering to Multicultural Consumer Demands

Sandrine Perraud

Global Executive Director at BEAUTYSTREAMS

Sandrine is the Global Executive Director at BEAUTYSTREAMS, in charge of the Bespoke Division, advising beauty companies around the world. Having spent her two-decades career in innovative thinking, she held international marketing positions within the Fragrance industry at Firmenich and Mane before joining the Estee Lauder Companies as Corporate Innovation Director. Sandrine is an enthusiastic creative professional with a passion for all things fragrance and beauty.


Colors of China – Colors for China

Wednesday 20 October 2021 – 14 :00 – 14 :45

C- beauty is now an important market trend that boosts not only makeup categories but also requires specific adaptation related to shades

Many drivers need to be analyzed when developing new shades, from complexion product to lip or eye colors: consumer’s better understanding, knowledge and even definition of skin tones, quest for insightful colors, power of the influencers and KOLs , communication tools from the brands ,  resonance with cultural heritage, even shade names  or new textures & finishes … all these parameters challenge nowadays shade assortment for China and require more and more specific developments .

What are the hit & hot shades in the makeup categories, why do they perform, what are Chinese consumers expecting for related to ideal beauty?

Asia Cosme Lab , the Franco-Asian agency dedicated to Asian cosmetics market for more than 18 years will share some analysis and insights focusing on Chinese makeup market & shades . The presentation will be highly illustrated with the latest Chinese launchings from local to international brands.

Florence Bernardin

Information et Inspiration

Florence BERNARDIN founded in 2003, Information et Inspiration, a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics markets.

Fluent in Japanese language, she has a Marketing graduate from a French business school, 13 years of professional experience working for Kao Corporations, a major Japanese company. Since 14 years, Florence Bernardin is General Manager of Information & Inspiration and is recognized as an Asian expert in the beauty industry.

The unique work and analyses provided by Florence BERNARDIN and her team focus on hunting and decoding innovative aspects in cosmetics products. She spotlights trends, innovation, evolution and influential approaches from Asia, which is now considered as the real new beauty world.

Website : www.info-inspiration.com


Sustainable materials: what solutions?

Wednesday 20 October 2021 – 11 :45 – 12 :30

Facing the justified pressure of consumers and various governmental authorities, it is important to find and implement as soon as possible, using sustainable materials, alternative solutions to our traditional plastic packaging. What are the sources and resources available not only for large companies but also for medium-sized companies and start-ups? 

  • What are the practical solutions currently available to replace all or part of our plastic packaging?
  • What are the technical constraints?
  • What are the limits? On which products can we act now?
  • In a practical way, how can a small company, or a start up, act?
  • What is the attitude of consumers on this subject?
  • Other industries, such as the restaurant industry, have been forced to change their packaging very quickly. Are there lessons to be learned for our Beauty industry?
  • Eco-desirables: in the end, it’s the consumers who will choose. How can we make our packaging both sustainable and desirable?

Round table discussion moderated by Charles-Emmanuel Gounod, Beautyworld Connexions with the participation of :

Florence Dancoisne, General Manager Europe, KNOLL PRESTIGE PACKAGING

Françoise Dassetto, Founder of EFERDAY

Sabine Durand, Editorial Director at INFOPRO DIGITAL

Charles-Emmanuel Gounod

CEO & Founder of Beautyworld Connexions

International business executive with global experience in B to B in the consumer products industry (Beauty & Cosmetics), goal driven with a passion for people and products.

Charles-Emmanuel Gounod has the ability to grow business in existing and emerging markets through organic and external growth (M&A), manage cross cultural and multidisciplinary teams to drive results, including pre and post-acquisition situations.

His global business expertise is the result of over 40 years living and working in Asia, Europe and North America. He holds a business degree in Economy from Bocconi University, Milan, Italy as well as from INSEAD. He is fluent in English, Italian and French.

Beautyworld Connexions’ mission – a consulting firm based in Brussels, Belgium, with also an office in Paris, France – is to connect people & business throughout the world to generate growth and profits. Charles-Emmanuel Gounod, its CEO & Founder, brings over 40 years of B to B global business experience – at senior executive levels – in the Beauty & Cosmetics industry in multinational organization (Rexam and Givaudan) as well as family owned companies (Intercos).  His expertise is particularly strong in business development in areas such as cosmetic packaging development, color cosmetics design and fragrance creation. He is a French and Swiss citizen.

In addition to his Beauty & Cosmetics products experience, Charles-Emmanuel Gounod has:

  • developed a strong knowledge of business development in emerging markets in Asia and Latin America, from strategy to implementation
  • been involved in several M&A and pre and post-acquisition integration projects
  • developed a global understanding of business protocol in Europe, Asia, North and Latin America

By creating Beautyworld Connexions, Charles-Emmanuel Gounod is positioned to support executives and organizations, including startups, eager to develop their business throughout the world through:

  • Market analysis
  • Strategy & Business Plan
  • Identification and selection of targets for M&A or partnership
  • Integration and follow up action plans
  • Organizational changes and team build up
  • Introduction to selected clients and suppliers
  • Global Account Management & Pricing best practices

Since early 2013, Charles-Emmanuel Gounod has been successfully working with various global packaging companies eager to expand through M&A in Asia and in North America.

He is also advising private equity firms and investors with plans to expand into cosmetic packaging industry as well as several startups willing to expand internationally.

 Beautyworld Connexions sprl
– Rue Vilain XIIII, 35 – 1000 Brussels, Belgium
Tel : +32 483 509 069
charles-gounod@beautyworld-connexions.com

 


Florence Dancoisne

General Manager Europe of KNOLL PACKAGING

Florence Dancoisne is the General Manager Europe of KNOLL PACKAGING, a leading global manufacturer of prestige secondary packaging.
Florence has 30 years of experience in the beauty industry and worked 15 years at Unilever, first on Elizabeth Arden then on the Global product development for Designer Fragrance brands like Valentino, Cerruti, Chloé.
She joined KNOLL PACKAGING in 2010, after working with KNOLL as a customer, to create the European office in Paris and offer their unique know-how of exceptional shapes and high quality to European brands. Passionate about packaging development and technical challenges, she and her team collaborate with brands in the most difficult creative and challenging developments. In Europe, she drives the KNOLL sustainability strategy and implements the elimination of plastic from production and the use of alternative recyclable materials.


Françoise Dassetto

Founder of EFERDAY, an agency dedicated to the strategic and creative support of SMEs, she has a rich experience in packaging design and branding.

After 11 years at Dragon Rouge in strategic planning, 3 years at Havas group as director of the packaging division, she created her first agency, White Spirit, which she managed for 12 years and whose vocation is to approach the markets in their diversity, from mass market to luxury.

For 8 years, it is the will to develop a new type of partnership which animates Francoise Dassetto through EFERDAY: to bring to the SME a proven experience and a support adapted to their needs, their constraints and their requirements.


Sabine Durand

Infopro Digital


“Creativity, Trends & Innovation 2021”: A MakeUp in Paris & CEW opening conference for the benefit of CEW Beauty Centers

Wednesday 20 October 2021 – 08H30 – 10H30

For this “Special Edition” Café Croissant Interview
Let’s make the opening of the MakeUp in Paris Show together!

MakeUp in Paris and the CEW France will be happy to meet you October 20th from 8:30 am to 10:30 am for an opening conference for the benefit of CEW France Beauty Centers.

“CREATIVITY, TRENDS & INNOVATIONS 2021”

After an introduction on “The Top Innovation Drivers” by Leila ROCHET, we will discuss with a rich panel of experts, consultants and manufacturers, on “The Impact of these Drivers on the Creation and Innovation of Products and Packs”.

Ingredients, formulation, packaging, skincare and makeup products… The “Experts of MakeUp in Paris” will be on stage to give you a summary of the major trends in innovation to remember.

The ideal conference before going to spot and discover in the Show, the concretization of these trends among exhibitors!

It is MakeUp in Paris that invites us (Thank you!) in exchange for an event to benefit Beauty Centers.

Your PAF will be a donation of 18 euros entirely given to the Beauty Centers (you can give more of course 🙂 )

TO PARTICIPATE

MAKE A DONATION OF 18 EUROS

MAKE A LARGER DONATION OF ANY AMOUNT

Important : in comments, please specify “MakeUp In Paris”

In case you forget, contact natacha@cew.asso.fr

(For information, a one-hour socio-aesthetic treatment = 35 euros)

Program

08H30 Welcome Coffee and croissant

09H15 : Conference

10H15/30 : Continuation of the exchanges

Annie Begnaud

Annie is a Global Business Development Strategist, whose mission is to be a business gas pedal for the companies she supports, whether they are manufacturers, brands or start-ups.

As both a consultant and a developer, she works on positioning, growth and innovation issues. With experience gained in companies, in business unit management, marketing and business development, her contributions are both strategic and operational, anchored in the reality of markets and businesses.

With a creative, curious and multidisciplinary mind, she is on the lookout for social movements as well as new practices, and has a forward-looking vision of the Beauty and Luxury markets that she puts at the service of her clients.

In the world of packaging and sampling, she brings her knowledge of new technologies – digital, artificial intelligence, blockchain – to modernize and reinforce the marketing performance of campaigns and innovations, to accelerate and facilitate the transparency of brands.

Annie is a member of the WEG Board of Directors, in charge of Beauty and Beauty Tech start-ups.


Aude de Livonnière

President LIVCER

 


Laurence Moulin

General Manager at CEW FRANCE

Laurence Moulin, Managing Director of CEW (Cosmetic Executive Women) for France, is a graduate of the French Press Institute (University of Paris 2 Panthéon Assas) where she obtained a Master’s degree in information. She was Director of Communications at Interdeco (France’s leading magazine advertising agency, from 1996 to 2006, which became Lagardère Publicité in 2007), before joining the Figaro Group as Director of Communications (2007/2008). She joined the Event International agency where she worked for Mondelez International and the Salon du Chocolat, for more than 5 years.


Leïla Rochet

Chief Inspiration Officer Cosmetics Inspiration & Creation

Leïla is the Chief Inspiration Officer of Cosmetics Inspiration & Creation, a Trends and Forecasting agency dedicated to beauty innovation that she founded in 2007 after 20 years of experience at Procter & Gamble and LVMH were she launched multiple award-winning beauty innovations.

Leïla is a “beauty trotter” with a passion for world cultural influences, changes in consumers’ lifestyle, innovations and their influence on beauty. Leila frequently speaks at beauty industry events and has held various conferences all around the world including CEW Beauty Day Paris, Makeup in NewYork, Seoul, Los Angles, and much more.


Luisa Oliva

Phar. D. MSc R&D Technical Marketing International Consultant

With a passion for both Science and Nature, Luisa Oliva has been an international sought-after specialist in makeup and skincare formulation for 25 years, always ahead of the latest innovations and trends to turn ideas into reality.
Based in Paris, Luisa Oliva offers formulation consulting services and trainings to create high-end and innovative formulas to international beauty brands, raw material suppliers, and manufacturers.
Driven by creativity, Luisa Oliva provides new concepts and recommends product formulations and stories by selecting the best effective ingredients and materials following the latest regulations, labels (vegan, halal, gluten free, cruelty free…), and standards.
High-performance and high-quality are delivered to create innovative beauty products. With her team she carries out diagnosis and recommends strategies for future formulation innovations. She also recommends the best suitable packaging for the formula. A 360° project vision to provide the best solutions.
Passionate by botanics, she worked for two years in the botany laboratory of the University of Rome and completed a thesis in botany.
Luisa creates nature infused formulations by selecting high-performance natural ingredients. She provides natural alternatives to classical formulations.


Max Herlant

Make-up Artist & Créateur


Nathalie Dessirier

Marketing Manager chez MS BEAUTILAB

 


Luisa Oliva

Phar. D. MSc R&D Technical Marketing International Consultant

With a passion for both Science and Nature, Luisa Oliva has been an international sought-after specialist in makeup and skincare formulation for 25 years, always ahead of the latest innovations and trends to turn ideas into reality.
Based in Paris, Luisa Oliva offers formulation consulting services and trainings to create high-end and innovative formulas to international beauty brands, raw material suppliers, and manufacturers.
Driven by creativity, Luisa Oliva provides new concepts and recommends product formulations and stories by selecting the best effective ingredients and materials following the latest regulations, labels (vegan, halal, gluten free, cruelty free…), and standards.
High-performance and high-quality are delivered to create innovative beauty products. With her team she carries out diagnosis and recommends strategies for future formulation innovations. She also recommends the best suitable packaging for the formula. A 360° project vision to provide the best solutions.
Passionate by botanics, she worked for two years in the botany laboratory of the University of Rome and completed a thesis in botany.
Luisa creates nature infused formulations by selecting high-performance natural ingredients. She provides natural alternatives to classical formulations.

Laurence Moulin

General Manager at CEW FRANCE

Laurence Moulin, Managing Director of CEW (Cosmetic Executive Women) for France, is a graduate of the French Press Institute (University of Paris 2 Panthéon Assas) where she obtained a Master’s degree in information. She was Director of Communications at Interdeco (France’s leading magazine advertising agency, from 1996 to 2006, which became Lagardère Publicité in 2007), before joining the Figaro Group as Director of Communications (2007/2008). She joined the Event International agency where she worked for Mondelez International and the Salon du Chocolat, for more than 5 years.

CosmeticsCoCreation – a new work method

Wednesday 20 October 2021 – 10 :45 – 11 :30

In world that moves faster and faster, brand creators must always double their efforts to follow or surpass this rhythm. The first to answer to this challenge have to be creative and digital marketing agencies along with suppliers. During this first conference, Elie Papiernik CEO of centdegres, an international design agency, Joseph Repain, CEO of Fristgen, a digital brand studio, and Aurélie Banco, founder of the collaborative cosmetic lab CO-LAB-ORA, will discuss the new ways to co-create collections with artists, influencers or in co-branding with other brands.

They will present new methods of co-creation at the crossroads of creation, digital marketing, and product development. They will analyze why and how it is important to take action to be successful in an ever-changing field.

Aurélie Banco

Founder of the collaborative cosmetic lab CO-LAB-ORA

Aurélie BANCO has 15 years of expertise as formulator for cosmetic formulation laboratories of major brands and subcontractors. With an MBA in Innovation Project Management, she founded in 2020, Co-Lab-Ora, a collaborative cosmetic laboratory dedicated to natural & ethical makeup. Her ambition is to support cosmetic brands in designing their makeup products from natural, ethical and sourced raw materials, in small batches, and using innovative and disruptive methods to obtain the product relevant to its user community.

 


Elie Papiernik

CEO of Centdegres

Former student of the Ecole Nationale Supérieur de Création Industrielle (National superior School for Industrial Design), Elie Papiernik is the design director of centdegrés, the international brand intelligence, design & architecture firm that he co-founded in Paris in 1988 with his friend David Nitlich.
The idea of centdegres was born in China, and both entrepreneurs have shared this passion and love for China for 33 years now, building a very important, well recognized team in several cities in the country. They have been developing major branding projects for major Chinese groups, Chinese edgy start ups as well as for western companies willing to develop their brands in the hearts of a new, very demanding Chinese consumer group.
Passionate about entrepreneurship, brand transformation, ground-breaking innovation and collective intelligence, Elie Papiernik regularly participates in conversations on subjects including the future of consumer experience, playful luxury, desirable sustainability and multi-sensorial storytelling for large groups and in major international shows.


Joseph Repain

CEO of Firstgen

Joseph Repain is the co-founder and creative director of Firstgen, a digital brand studio of which the mission is to launch and grow digital brands. After having worked in investments and strategy counsel funds in New York, he now accompanies big luxury and beauty houses, local communities, celebrities, and entrepreneurs in launching and growing digitally. Joseph Repain has a diploma from ESSEC and Ecole du Louvre.


Aurélie Banco

Founder of the collaborative cosmetic lab CO-LAB-ORA

Aurélie BANCO has 15 years of expertise as formulator for cosmetic formulation laboratories of major brands and subcontractors. With an MBA in Innovation Project Management, she founded in 2020, Co-Lab-Ora, a collaborative cosmetic laboratory dedicated to natural & ethical makeup. Her ambition is to support cosmetic brands in designing their makeup products from natural, ethical and sourced raw materials, in small batches, and using innovative and disruptive methods to obtain the product relevant to its user community.

 

Elie Papiernik

CEO of Centdegres

Former student of the Ecole Nationale Supérieur de Création Industrielle (National superior School for Industrial Design), Elie Papiernik is the design director of centdegrés, the international brand intelligence, design & architecture firm that he co-founded in Paris in 1988 with his friend David Nitlich.
The idea of centdegres was born in China, and both entrepreneurs have shared this passion and love for China for 33 years now, building a very important, well recognized team in several cities in the country. They have been developing major branding projects for major Chinese groups, Chinese edgy start ups as well as for western companies willing to develop their brands in the hearts of a new, very demanding Chinese consumer group.
Passionate about entrepreneurship, brand transformation, ground-breaking innovation and collective intelligence, Elie Papiernik regularly participates in conversations on subjects including the future of consumer experience, playful luxury, desirable sustainability and multi-sensorial storytelling for large groups and in major international shows.

Joseph Repain

CEO of Firstgen

Joseph Repain is the co-founder and creative director of Firstgen, a digital brand studio of which the mission is to launch and grow digital brands. After having worked in investments and strategy counsel funds in New York, he now accompanies big luxury and beauty houses, local communities, celebrities, and entrepreneurs in launching and growing digitally. Joseph Repain has a diploma from ESSEC and Ecole du Louvre.

Demain is Now

Since 2020, consumers tend to change their purchasing behavior, beauty needs and aspirations. Always listening to the market, new trends and consumers’ needs, MakeUp in Paris will offer a Trends space gathering the best international experts from agencies: Asia Cosme Lab, Beautystreams, Carlin, Cosmetics Inspiration&Creation, De bashmakoff, Dynvibe, Fashion snoops, Lady in blue, Nelly Rodi, Peclers, WGSN, Weoutwow.

Asia Cosme Lab is a French agency providing trend analysis and innovation consulting focused on Asian beauty markets:
– A unique French view of the Asian beauty market
– Enriched by an enthusiastic & multi-cultural Asian beauty experts team based in Paris.
– Deciphering and forecasting the key Asian beauty trends since 2003
– Offering trends analysis and bespoke innovation consulting, that powers and boosts your inspiration to create the best products of tomorrow.

BEAUTYSTREAMS is the global beauty industry reference. It is a definitive source of industry insights for strategy, product development, and marketing teams worldwide.
We offer three different types of services. Our BEAUTYSTREAMS Premium online subscription gives access to strategic, daily industry insights. It also comprises a vast Library with a Product Bank, an Influencer Bank, and an Image Bank. Our Special Reports, sold individually, are qualitative analyses of key emerging topics in the industry. Our Bespoke Consultancy offers proprietary solutions by leading beauty experts, specifically tailored to your company’s needs.

Carlin Group was founded in Paris in 1947, making it the first trend agency in the world.
Entrepreneurial spirit and a will to innovate are an integral part of Carlin’s DNA; found throughout the key dates of the Group’s history.
Carlin forecasts consumers’ behaviour worldwide so as to elaborate creative strategies and to design products to help their clients succeed.

Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in 2007, dedicated to beauty innovations. The trends services of the agency feed innovation processes and spot the beauty innovation of tomorrow thanks to in-depth trend reports. Tailored reports offering Consumer Insights and Market Intelligence are also available to boost innovation and transform insights into bespoke leverages.
Cosmetics Inspiration & Creation performs consulting missions. The agency leverages trends and industry expertise to build innovative concepts, elevates scientific stories to help R&D departments, and recommends bespoke innovative concepts or platforms for international brands.
For more information, contact contact@inspiration-creation.com or visit the website at http://www.inspiration-creation.com. Follow the team on Twitter & Instagram: @cosmeticseeds.

Bespoke design and collaborative spirit. Powerful and sophisticated design thinking for luxury and beauty brands. A few dates…  1985 Creation of the agency, 1992 Bvlgari Eau Parfumée, 1997 Dior Addict lipstick, 2000 The Different Company a contemporary niche brand, 2005 Artistic direction of Asprey London, 2006 Orchidée Impériale Guerlain, 2008 Artistic direction of Lalique, 2009 The first Amore Pacific skincare line, 2016 Lipstick Exceptional Hera & Silk Intense Laneige, 2017 Mon Guerlain & Mademoiselle Rochas perfumes, 2018 Hera perfumes, anissimo & Exceptional – Make-up Lingerie de Peau Guerlain, 2019 Marie Dalgar Redtopia lipstick & OH Top Korean Make-up brand for men, 2020 Kate Spade and Girl de Rochas, 2021 Creation of the Drim Tim Custom brands factory & rebirth of Plisson 1808 with a skin-care collection.

Dynvibe is a company that has specialized in Social Media Intelligence for over 10 years.
Its role: Help its clients make the right business decisions by placing the consumer at the very heart of their strategies. In concrete terms, Dynvibe uses artificial and human intelligence to transform collected data into tangible and actionable business opportunities for major international brands. For example, in the world of beauty: L’Oréal, Galderma, COTY, LVMH, L’Occitane en Provence, Groupe Rocher, Clarins, Sephora, Johnson & Johnson…
Its strengths:
• Collect conversations, photos and videos from social media (e.g. Instagram, Youtube, Twitter, Tiktok, blogs, forums, etc.) that provide us with the right phrases and terminology straight from the consumer.
• Create and maintain a true partnership with its clients to continually anticipate and address their needs.
• A team of 30 employees, 9 nationalities, and more than 80 consultants around the world, all of whom are trained in Dynvibe methodologies. They decipher data to detect potential opportunities for brands and to help brands shift from strategy to action.

Fashion Snoops is a consumer insight & trend forecasting company dedicated to empowering users with on-trend forecasts & strategic guidance. We service brands, retailers, and manufacturers in fashion, accessories, home decor, beauty, media, marketing, and other consumer-facing industries, empowering them to act on future trends.

PECLERS PARIS is the leading consulting agency in creative strategy and fashion, beauty, design & lifestyle, prospective trends.
We help brands throughout their projects to develop more desirable products, services and experiences.
Peclers Paris’ expertise in identifying the evolution of trends enable the agency to deliver sustainable and singular solutions tailored to your needs.
Our creative and strategic methodology is engineered to identify the key insights, potential challenges, business opportunities, innovative concepts and new experience drivers for your brand.
Peclers Paris offer an extensive trend book portfolio which is designed to inspire and guide you throughout your product innovation processes and new developments : BEAUTY & WELLNESS, COLORS, INSPIRATIONS…

TREND SOURCING – GO GREEN & SUSTAINABLE
What drives us: identify major trends, provide insights on your strategic vision and translate these elements into an innovation approach. In beauty, health and ecodesign.
From a sociological base, we support general directions, marketing, innovation and R&D departments in their forward-looking vision and brand platform.
Our pleasure is to bring meaning, coherence and ethics to your projects, startups as well as large companies. We have been pioneers in clean/green/wellness for more than 20 years and are consolidating these orientations through the latest advances, low impact solutions (‘biotech’, clean formulation and extraction, packaging…), neuro-cosmetics, inclusivity, etc.
They trust us :
Accor Thalassa, Aimée de Mars, Ami-Ingrédients, Aptar, Clarins, Léa Nature, L’Oréal, LVMH, Naos, Ma Thérapie, Pachamamaï, Pierre Fabre, Rémy Cointreau, Yodi Beauty, Yves Rocher, etc.

WeOutWow is a trend and strategic innovation agency dedicated to help companies create the best and most unique concepts to out-wow their customers.
Based in Paris and Tokyo with a network of freelance trendspotters across Asia, Europe and the US, we scout new ideas, concepts and trends daily in beauty, luxury, lifestyle and other innovative industries.
We specialize in helping brands reach their full potential and give insights and strategies to find new ideas in products, design, retail and digital.
For that, we create Inspiration Booster books every season and also offer trend focus reports and presentations, bespoke market intelligence and concept innovation.

CosmeticsCoCreation

MakeUp in Paris offers 3 influencers to take up a challenge: create with exhibitors attending the show a skin care or make-up collection in 2 days!

This challenge will be organized and animated live on the show by the creative and brand intelligence teams of Centdegrés and Firstgen.

Three influencers @laralourencoff, @inesnlx  and @angeliemrc are in the starting blocks, they will be coached and guided by Aurélie Banco, cosmetics formulator and creator of the Co-Lab-Ora laboratory. Brand creation experts from the Centdegrés agency as well as communication and influence professionals from Firstgen will be at their side throughout the experience to give life to their project.

Discover the influencers' projects

Live Creation

CosmeticCoCreation is a participative experience where candidates will have to use strategy and creativity to develop a collection through collaborative prototyping workshops.

During the two days of the show, the influencers will work with Centdegres to create the concept of their collection, from the logo to the packaging, without forgetting the strategic thinking, Centdegres will guide them until their realization.
Firstgen, the influence and digital marketing studio will work with the recruited influencers to design and implement their communication campaign.

In a co-creative approach, the different teams will be able to test several formulas created from ingredients sourced as close as possible to the demands of each influencer. It is then the formulator’s art to transpose these conceptual specifications into technical specifications and to make the formulas evolve gradually until the ideal product is achieved in terms of sensoriality and effectiveness.
In addition, the influencers will be able to customize their primary and secondary packaging among several versions previously developed with the partner exhibitors.

Through three workshops, Aurélie Banco will present and analyze the different raw materials used to create qualitative cosmetic products while respecting the influencers’ expectations. The sourcing of products will have been done beforehand with our exhibitor partners.

Live sharing 

Live from CosmeticCoCreation booth, the 3 influencers will share the progress of their projects with their communities.

Wednesday 20 and Thursday 21 in the morning, the work of the influencers will be submitted to a vote, on the social networks of the show and in the aisles of the show with the help of tablets available to visitors.

The winner’s achievement

The winning influencer will win all the rights to use the creations made by Centdegrés and Firstgen, as well as two coaching sessions with the two agencies to coach them until the launch of the collection as well as a professional press interview and an invitation to the next MakeUp in Paris 2022.

Presentation of the influencers and projects

 

 Influencer: @laralourencoff

Lara Lourenço is a 19 year old French-Portuguese woman. She is in BTS international trade when her mother registers her for the Miss Ile-de-France contest after she was spotted in a luxury store. Lara is aware of her registration only a short time before the contest. She takes her chance and win with flying colors.

Product category: skincare cruelty free and eco-friendly

Product type: tinted skincare 

 

 

Influencer: @inesnlx

Ines is a student in international law, committed to women’s rights and the environment, she does not hesitate to speak out when a subject is important to her. She is passionate about fashion and has created her own style between timeless classic and street casual. Her ambition, her passions and her generosity have allowed her to find a community on the networks that is just as generous and passionate as she is.

Product category: eye care, cruelty free and eco-friendly

Type of product : Waterproof Eyeliner

 

Influencer:  @angeliemrc

Angélie Mercier is a 20 year old Nigerian girl. Adopted at 9 months old, she grew up near Lille in the north of France. She is currently studying for a Bachelor’s degree in E-commerce and is passionate about reading, music and fashion. She has created a beautiful community on social networks with which she shares her daily life, her travels and her laughs. More and more active on social networks, Angélie is also studying for a Master in Business School.

Product category: skincare clean beauty

Type of product: Face Skincare 

 

Presentation of the partners

 

Centdegrés : Centdegres is an international creative group with more than 100 talents around the world.
For over 30 years, they have been shaking up the status quo with their creativity, helping their clients win their battles, build their desirability and make their mark.
They offer a wide range of services to create a brand from A to Z in one place.
They create visual identities, design packaging and products and create sales spaces.

 

 

Firstgen : Firstgen is a Digital Brand Studio that helps brands to develop digitally, in particular by collaborating with influencers via product co-creation operations. Firstgen has an incubator activity that co-creates its own brands with influencers by developing them from A to Z, from product to marketing.
Firstgen then has an agency activity that accompanies beauty and skincare brands in their influencer collections and their digital strategy.

 

Aurélie Banco and Co-lab-ora : Knowing how to determine a recipe with the right ingredients, in the right quantities is an art and this art is called formulation. Aurélie BANCO, with 15 years of EXPERTISE in cosmetic formulation laboratories of major brands and in subcontracting, founded Co-Lab-Ora. Experts in cosmetic formulation, we develop your make-up product projects: powder blushes with subtle shades, melting foundation textures, intensely colored lipsticks, long-lasting mascaras, sparkling blushes… Co-Lab-Ora offers collaborative workshops of personalized prototyping.

 


HCP PACKAGING :
A world-class leader in the design, development and manufacture of primary packaging containers for the colour cosmetics, skincare, fragrance and toiletry industries. With ten manufacturing locations in Asia, North America and Europe, HCP offer a cutting-edge global manufacturing synergy for international brands. HCP’s extensive portfolio includes compacts, palettes and kits, lipstick, mascara (moulded & fibre brushes), eyeliner, lip gloss, brow packaging, pots & jars, tottles, bottles and other closures.

 


MS BEAUTILAB :
At MS BEAUTiLAB we’ve set higher standards in the beauty business. Based on three different production sites (France, Switzerland and Czech Republic), we provide Made in France, Made in Switzerland and Made in Europe. If you have a Make-up or Skincare beauty project, we will conceive, develop and produce the best high-performance and sustainable cosmetic solutions tailored to your vision. Driven by innovation, we turn your ideas and inspirations into pioneering products. We offer customized beauty services with unparalleled quality and the fastest time to market.

 

MakeUp in Paris: Join MakeUp in Paris, the BtoB event where to find your next beauty inspiration. MakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to co-create and give life to new lines and products.
Skincare and Makeup products are the core of the show! MakeUp in Paris is gathering every year for more than 10 years the key actors of the skincare and make-up industries from all over the world around beauty innovation and trends in a professional and friendly atmosphere in the heart of Paris in the mythical Carrousel du Louvre.

Flower Power

Flower Power

 


Nature offers us an infinity of plants and colors.

Some parts of plants: flowers, roots, leaves, tubers can give us powerful and stable natural colors.

Come and discover the fascinating world of tinctorial plants on the Flower Power corner, Luisa Oliva will give you the keys to access the fantastic universe of dye plants.

For general information about this initiative contact: luisa@luisaoliva.com

 

 

About Luisa Oliva

With a passion for both Science and Nature, Luisa Oliva has been an international sought-after specialist in makeup and skincare formulation for 25 years, always ahead of the latest innovations and trends to turn ideas into reality.

Based in Paris, Luisa Oliva offers formulation consulting services and trainings to create high-end and innovative formulas to international beauty brands, raw material suppliers, and manufacturers.

Driven by creativity, Luisa Oliva provides new concepts and recommends product formulations and stories by selecting the best effective ingredients and materials following the latest regulations, labels (vegan, halal, gluten free, cruelty free…), and standards.

High-performance and high-quality are delivered to create innovative beauty products. With her team she carries out diagnosis and recommends strategies for future formulation innovations. She also recommends the best suitable packaging for the formula. A 360° project vision to provide the best solutions.

Passionate by botanics, she worked for two years in the botany laboratory of the University of Rome and completed a thesis in botany.

Luisa creates nature infused formulations by selecting high-performance natural ingredients. She provides natural alternatives to classical formulations.

https://www.luisaoliva.net/

IT Products 2021

Are you looking for innovative formulas, packaging, complete services or accessories?

Discover the IT Products MakeUp in Paris 2021 on October 20 & 21

98 new make-up and skin care products have been presented at the IT PRODUCTS MakeUp in Paris 2021 competition by 39 exhibitors, whom we thank for their participation:

ACT BEAUTY – AIRCOS – ANCOROTTI COSMETICS – ANJAC HEALTH & BEAUTY – APTAR BEAUTY + HOME – ARTCOSMETICS – ASQUAN GROUP – B.KOLORMAKEUP & SKINCARE S.P.A -BELL PPHU-PRIVATE LABEL – CHROMAVIS FAREVA – CONFALONIERI MATITE SRL – COSMOGEN – DAITO KASEI EUROPE – FEELIGREEN – FR&PARTNERS SA- GEKA GMBH – HCP PACKAGING – ITALCOSMETICI – ITIT COSMETICS – KUNCAI EUROPE B.V. – LEONARD BRUSHES – MKTG INDUSTRY – NECOS – MPLUS COSMETICS – MS BEAUTYLAB – OPAC -PIBIPLAST GROUP – PINK FROGS COSMETICS – PVL BEAUTÉ – RAPHAEL MAKE UP BRUSHES – R&D COLOR SRL – SUN CHEMICAL- MAPRECOS – S&J INTERNATIONAL (UK) – SCANAVO A/S – STEP COSMETICI SRL – TAIKI COSMETICS EUROPE – THEPENIER PHARMA & COSMETICS – TRE EFFE COSMETICS

9 International experts voluntarily mobilized on September 16 to test all of its new products for more than 3 hours, including 5 accessories, 6 ingrédients, 43 formulations, 23 full-service and 21 packagings.

We would like to thank them for their involvement:
Audrey Ducardonnet – Freelancer and expert in textures.
Aurélie Banco – Founder of CO-LAB-ORA, a collaborative and ethical cosmetic laboratory.
Charlotte Marion – Product and innovation specialist (Yves Rocher, Dior, Chanel) and project management.
Charles-Emmanuel Gounod – Expert in B2B international trade in the beauty sector.
Dany Sanz – Brand creator, Make Up for Ever, consultant in product development and formulation.
Daniel Saclier – Expert in product development and packaging sourcing (L’Oréal, Guerlain, LVMH).
Florence Bernardin – Founder of Asia Com Lab, a company that analyzes and deciphers the Asian cosmetics market
Luisa Oliva – Founder of LO Consulting specialized in the design of make-up and skin care product formulations
Jean-Louis Mathiez – Expert in packaging, creator of the agency Cinqpats.

The result of their test and evaluation is : 22 IT Products MakeUp in Paris to discover to inspire you!

 

Florence Bernardin

Information et Inspiration

Florence BERNARDIN founded in 2003, Information et Inspiration, a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics markets.

Fluent in Japanese language, she has a Marketing graduate from a French business school, 13 years of professional experience working for Kao Corporations, a major Japanese company. Since 14 years, Florence Bernardin is General Manager of Information & Inspiration and is recognized as an Asian expert in the beauty industry.

The unique work and analyses provided by Florence BERNARDIN and her team focus on hunting and decoding innovative aspects in cosmetics products. She spotlights trends, innovation, evolution and influential approaches from Asia, which is now considered as the real new beauty world.

Website : www.info-inspiration.com

Charles-Emmanuel Gounod

CEO & Founder of Beautyworld Connexions

International business executive with global experience in B to B in the consumer products industry (Beauty & Cosmetics), goal driven with a passion for people and products.

Charles-Emmanuel Gounod has the ability to grow business in existing and emerging markets through organic and external growth (M&A), manage cross cultural and multidisciplinary teams to drive results, including pre and post-acquisition situations.

His global business expertise is the result of over 40 years living and working in Asia, Europe and North America. He holds a business degree in Economy from Bocconi University, Milan, Italy as well as from INSEAD. He is fluent in English, Italian and French.

Beautyworld Connexions’ mission – a consulting firm based in Brussels, Belgium, with also an office in Paris, France – is to connect people & business throughout the world to generate growth and profits. Charles-Emmanuel Gounod, its CEO & Founder, brings over 40 years of B to B global business experience – at senior executive levels – in the Beauty & Cosmetics industry in multinational organization (Rexam and Givaudan) as well as family owned companies (Intercos).  His expertise is particularly strong in business development in areas such as cosmetic packaging development, color cosmetics design and fragrance creation. He is a French and Swiss citizen.

In addition to his Beauty & Cosmetics products experience, Charles-Emmanuel Gounod has:

  • developed a strong knowledge of business development in emerging markets in Asia and Latin America, from strategy to implementation
  • been involved in several M&A and pre and post-acquisition integration projects
  • developed a global understanding of business protocol in Europe, Asia, North and Latin America

By creating Beautyworld Connexions, Charles-Emmanuel Gounod is positioned to support executives and organizations, including startups, eager to develop their business throughout the world through:

  • Market analysis
  • Strategy & Business Plan
  • Identification and selection of targets for M&A or partnership
  • Integration and follow up action plans
  • Organizational changes and team build up
  • Introduction to selected clients and suppliers
  • Global Account Management & Pricing best practices

Since early 2013, Charles-Emmanuel Gounod has been successfully working with various global packaging companies eager to expand through M&A in Asia and in North America.

He is also advising private equity firms and investors with plans to expand into cosmetic packaging industry as well as several startups willing to expand internationally.

 Beautyworld Connexions sprl
– Rue Vilain XIIII, 35 – 1000 Brussels, Belgium
Tel : +32 483 509 069
charles-gounod@beautyworld-connexions.com

 

Worshops 2021

Wednesday 20 October 2021

10h30  Intense Pearls for Vegan Cosmetics by KUNCAI

Effect pigments based on various different substrates, natural and synthetic mica and borosilicate.
Intense pearls are without carmine or organic colorants. No fading, no staining, no bleeding, no color migration.

Regsitration:  Géraldine Ménard – geraldine@kuncaieurope.eu

12h30  CosmeticsCoCreation with Lara; from idea to reality discover the steps of the co-creation of a tinted moisturizer

Through an immersing workshop Aurélie Banco, founder of the collaborative cosmetic lab CO-LAB-ORA, Lara influencer and creator of the Gente Lab concept, along with the formula experts MS BEAUTILAB and packaging experts from MS Beautilab will uncover for you the different steps of the elaboration of a vegan tinted moisturizer made from 95% of natural ingredients. Dive into a sensorial and collaborative experience.

13h30  Spring-Summer 2022 color trends and inspirations by MERCK 

Are you curious to discover the makeup and skincare trends for spring-summer 2022? No matter where in the world we are, the appearance of this new virus has turned our lives and beliefs upside down. In the midst of this turmoil, one certainty has emerged: each of us wants to keep the faith!

Registration: Anne Zibi Elbaz  –  anne.zibi-elbaz@merckgroup.com

14h30 CosmeticsCoCreation with Ines; from idea to reality discover the steps of the co-creation of an eyeliner

Through an immersing workshop Aurélie Banco, founder of the collaborative cosmetic lab CO-LAB-ORA, Ines influencer and creator of the GhazalEyes concept, along with the formula and packaging experts from MS Beautilab will uncover for you the different steps of the elaboration of a vegan eyeliner made from 94% of natural ingredients. Dive into a sensorial and collaborative experience.

15h30 How to successfully enter the solid cosmetics market? by COSMOGEN

The speakers will present the latest trends in solid cosmetics. They will shed light on the specificities of solid formulas, the keys to formula/pack compatibility, sustainability criteria and the tools to measure it. Finally, they will illustrate with examples an attractive and differentiating product development approach.

– Maud Lelièvre – Cosmogen – Marketing & Communications Director
– Raphaël Vannier – SeventyOne Percent – Co-Founder
– Anne Rutigliano – Anjac – Marketing & Communications Director
Moderated by Laurence Mignard

Registration: mlelievre@cosmogen.fr

16h30 CosmeticsCoCreation with Angelie; from idea to reality discover the steps of the co-creation of a serum for imperfections

Through an immersing workshop Aurélie Banco, founder of the collaborative cosmetic lab CO-LAB-ORA, Angelie influencer and creator of the Venus Akné concept, along with the formula and packaging experts from MS Beautilab will uncover for you the different steps of the elaboration of a serum for your imperfections made from 98% of natural ingredients. Dive into a sensorial and collaborative experience.

Thursday 21 October

10h30 Discover the “Flower Power”, natural colors from plants, their magic, their chemistry, their application!

From plants to the laboratory application…Luisa Oliva will detail the shades of color that can be produced from these plants depending on the plant parts or ingredients used, the possibilities of mixing as well as the molecules involved.

Registration: MAKEUPWORKSHOP@luisaoliva.com

11h30 Performance, Naturality, Safety : Zero Concession Pigments by MAPRECOS SAS

Come and discover the answers to the cosmetic market requirements proposed by MAPRECOS.

Registration: margaux.laurent@maprecos.com

12h30 Sustainable Packaging & Marketing Claims by Re-Sources

Registration: eva@re-sources.co

Conferences’ program 2021

Wednesday 20 October 2021

 

8h30 – 10h30 “Creativity, Trends & Innovation 2021”: A MakeUp in Paris & CEW opening conference for the benefit of CEW Beauty Centers

Leila Rochet – Fondatrice Cosmetics Inspiration et Creation

Aude de LIVONNIÈRE – President of LIVCER

Luisa OLIVA – Phar. D. MSc R&D Technical Marketing International Consultant

Nathalie DESSIRIER – Marketing Manager chez MS BEAUTILAB

Max Herlant – Directeur Artistique Maquilleur

Annie Begnaud – Global Business Development & Innovation Strategist, AB agency

Laurence Moulin – Général Manager at CEW FRANCE

>> More info

 

10 :45 – 11 :30 CosmeticsCoCreation – a new work method

Elie Papiernik – CEO of Centdegres

Aurélie Banco – Founder of the collaborative cosmetic lab CO-LAB-ORA

Joseph Repain – CEO of Firstgen

>> More info

 

11 :45 – 12 :30  Sustainable materials: what sources and resources?

Charles Emmanuel Gounod – CEO & Founder of Beautyworld Connexions

Françoise Dassetto – EFERDAY

Sabine Durand – Editorial Director at Infopro Digital

Florence Dancoisne – General Manager Europe of KNOLL PACKAGING

>> More info

 

13 :00 – 13 :45 What are the key aesthetic codes to translate the societal changes at work?

Virginie Corbasson – Head of International Sales and Business Development at CARLIN

>> More info

 

14 :00 – 14 :45   Colors of China – Colors for China  

Florence Bernardin – Owner of ASIA COSMELAB

>> More info

 

15 :00 – 15 :45   Synchronized Beauty: safety and sustainability as our north star  

Adélaïde LOHIO – Founder of L’OBSERVATOIRE BEAUTÉ

>> More info

Thursday 21 October

 

10 :30 – 11 :15  Marketing Intelligence: What will be the big launches and new players this fall that will shape the future?  

A complete overview of the US market, a true source of inspiration

Laurence Bacilieri – CEO of Cosmetic Ressources

Lorette ALFANDARY – Product Development & Innovation Expert

 

11 :30 – 12 :15 Polycentric Impact: Catering to Cultural Diversity

Sandrine Perraud  – Global Executive Director at BEAUTYSTREAMS I Senior Innovation & Beauty Consultant

>> More info

 

13 :00 – 13 :45 Closing the CosmeticsCoCreation contest

Elie Papiernik – CEO of Centdegres

Aurélie Banco – Founder of the collaborative cosmetic lab CO-LAB-ORA

Joseph Repain – CEO of Firstgen

>> More info

 

14 :00 – 14 :45  Deciphering the industry’s challenges & New consumer attitudes post Covid19

Audrey ROULIN – Beauty Director at NELLY RODI

>> More info

 

15 :00 – 15 :45 IT PRODUCTS MakeUp in Paris 2021: drivers and obstacles to innovation in make-up & skincare

Charlotte Marion – Product – Innovation – Transformation expert ex CHANEL, INTERCOS, DIOR, Y.ROCHER

>> More info