Demain is Now

Since 2020, consumers tend to change their purchasing behavior, beauty needs and aspirations. Always listening to the market, new trends and consumers’ needs, MakeUp in Paris will offer a Trends space gathering the best international experts from agencies: Asia Cosme Lab, Beautystreams, Carlin, Cosmetics Inspiration&Creation, De bashmakoff, Dynvibe, Fashion snoops, Lady in blue, Nelly Rodi, Peclers, WGSN, Weoutwow.

Asia Cosme Lab is a French agency providing trend analysis and innovation consulting focused on Asian beauty markets:
– A unique French view of the Asian beauty market
– Enriched by an enthusiastic & multi-cultural Asian beauty experts team based in Paris.
– Deciphering and forecasting the key Asian beauty trends since 2003
– Offering trends analysis and bespoke innovation consulting, that powers and boosts your inspiration to create the best products of tomorrow.

BEAUTYSTREAMS is the global beauty industry reference. It is a definitive source of industry insights for strategy, product development, and marketing teams worldwide.
We offer three different types of services. Our BEAUTYSTREAMS Premium online subscription gives access to strategic, daily industry insights. It also comprises a vast Library with a Product Bank, an Influencer Bank, and an Image Bank. Our Special Reports, sold individually, are qualitative analyses of key emerging topics in the industry. Our Bespoke Consultancy offers proprietary solutions by leading beauty experts, specifically tailored to your company’s needs.

Carlin Group was founded in Paris in 1947, making it the first trend agency in the world.
Entrepreneurial spirit and a will to innovate are an integral part of Carlin’s DNA; found throughout the key dates of the Group’s history.
Carlin forecasts consumers’ behaviour worldwide so as to elaborate creative strategies and to design products to help their clients succeed.

Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in 2007, dedicated to beauty innovations. The trends services of the agency feed innovation processes and spot the beauty innovation of tomorrow thanks to in-depth trend reports. Tailored reports offering Consumer Insights and Market Intelligence are also available to boost innovation and transform insights into bespoke leverages.
Cosmetics Inspiration & Creation performs consulting missions. The agency leverages trends and industry expertise to build innovative concepts, elevates scientific stories to help R&D departments, and recommends bespoke innovative concepts or platforms for international brands.
For more information, contact or visit the website at Follow the team on Twitter & Instagram: @cosmeticseeds.

Bespoke design and collaborative spirit. Powerful and sophisticated design thinking for luxury and beauty brands. A few dates…  1985 Creation of the agency, 1992 Bvlgari Eau Parfumée, 1997 Dior Addict lipstick, 2000 The Different Company a contemporary niche brand, 2005 Artistic direction of Asprey London, 2006 Orchidée Impériale Guerlain, 2008 Artistic direction of Lalique, 2009 The first Amore Pacific skincare line, 2016 Lipstick Exceptional Hera & Silk Intense Laneige, 2017 Mon Guerlain & Mademoiselle Rochas perfumes, 2018 Hera perfumes, anissimo & Exceptional – Make-up Lingerie de Peau Guerlain, 2019 Marie Dalgar Redtopia lipstick & OH Top Korean Make-up brand for men, 2020 Kate Spade and Girl de Rochas, 2021 Creation of the Drim Tim Custom brands factory & rebirth of Plisson 1808 with a skin-care collection.

Dynvibe is a company that has specialized in Social Media Intelligence for over 10 years.
Its role: Help its clients make the right business decisions by placing the consumer at the very heart of their strategies. In concrete terms, Dynvibe uses artificial and human intelligence to transform collected data into tangible and actionable business opportunities for major international brands. For example, in the world of beauty: L’Oréal, Galderma, COTY, LVMH, L’Occitane en Provence, Groupe Rocher, Clarins, Sephora, Johnson & Johnson…
Its strengths:
• Collect conversations, photos and videos from social media (e.g. Instagram, Youtube, Twitter, Tiktok, blogs, forums, etc.) that provide us with the right phrases and terminology straight from the consumer.
• Create and maintain a true partnership with its clients to continually anticipate and address their needs.
• A team of 30 employees, 9 nationalities, and more than 80 consultants around the world, all of whom are trained in Dynvibe methodologies. They decipher data to detect potential opportunities for brands and to help brands shift from strategy to action.

Fashion Snoops is a consumer insight & trend forecasting company dedicated to empowering users with on-trend forecasts & strategic guidance. We service brands, retailers, and manufacturers in fashion, accessories, home decor, beauty, media, marketing, and other consumer-facing industries, empowering them to act on future trends.

PECLERS PARIS is the leading consulting agency in creative strategy and fashion, beauty, design & lifestyle, prospective trends.
We help brands throughout their projects to develop more desirable products, services and experiences.
Peclers Paris’ expertise in identifying the evolution of trends enable the agency to deliver sustainable and singular solutions tailored to your needs.
Our creative and strategic methodology is engineered to identify the key insights, potential challenges, business opportunities, innovative concepts and new experience drivers for your brand.
Peclers Paris offer an extensive trend book portfolio which is designed to inspire and guide you throughout your product innovation processes and new developments : BEAUTY & WELLNESS, COLORS, INSPIRATIONS…

What drives us: identify major trends, provide insights on your strategic vision and translate these elements into an innovation approach. In beauty, health and ecodesign.
From a sociological base, we support general directions, marketing, innovation and R&D departments in their forward-looking vision and brand platform.
Our pleasure is to bring meaning, coherence and ethics to your projects, startups as well as large companies. We have been pioneers in clean/green/wellness for more than 20 years and are consolidating these orientations through the latest advances, low impact solutions (‘biotech’, clean formulation and extraction, packaging…), neuro-cosmetics, inclusivity, etc.
They trust us :
Accor Thalassa, Aimée de Mars, Ami-Ingrédients, Aptar, Clarins, Léa Nature, L’Oréal, LVMH, Naos, Ma Thérapie, Pachamamaï, Pierre Fabre, Rémy Cointreau, Yodi Beauty, Yves Rocher, etc.

WeOutWow is a trend and strategic innovation agency dedicated to help companies create the best and most unique concepts to out-wow their customers.
Based in Paris and Tokyo with a network of freelance trendspotters across Asia, Europe and the US, we scout new ideas, concepts and trends daily in beauty, luxury, lifestyle and other innovative industries.
We specialize in helping brands reach their full potential and give insights and strategies to find new ideas in products, design, retail and digital.
For that, we create Inspiration Booster books every season and also offer trend focus reports and presentations, bespoke market intelligence and concept innovation.