IT Products (Innovation Tree)

So many of this 10th edition of MakeUp in Paris visitors gathered around the Innovation Tree to discover first-hand the 19 formulations, 17 packagings, 9 full service and 8 accessories awarded IT Products.

Congratulations to the selected exhibitors:
A.P.S CERAMICS/POLO COSMETICS, ACT BEAUTY, AIRCOS & PASCUAL, ALBEA, ALKOS GROUP, ANCOROTTI COSMETICS, APR BEAUTY GROUP INC, APTAR REBOUL, BEAUTY YAURIENT, BEAUTYCROMIA, BRIVAPLAST GROUP, BYJIN, CALYPSO MARKETING, CAPARDONI GROUP/POLO COSMETICS, CHROMAVIS, COSMEI S.R.L, COSMOGEN , DAITO KASEI EUROPE, FABER-CASTELL COSMETICS, GEKA GMBH, GEOTECH, HCP PACKAGING, HNB CORPORATION , IL COSMETICS GROUP, IMEI, INGRETECH, ITALCOSMETICI, LEONARD BRUSHES , MERCK, MKTG INDUSTRY, NECOS, NIPPON SHIKIZAI, PHARMA COS S.R.L, QUALIFORM, R & D COLOR SRL, S&J INTERNATIONAL, SCANAVO A/S, STEP COSMETICI SRL, SUNCHEMICAL–MAPRECOS, TAIKI EUROPE, TEXEN, TOLY, TONNIE COSMETICS ,TOP BEAUTY, TOTALPARTNERS AG, TRE EFFE S.R.L., VIROSPACK SLU.

 

3 IT Products elected Millennials Favorite by the Morgane Hilgers Academy students

After testing the 54 IT PRODUCTS from the MakeUp in Paris exhibitors, the students awarded the 3following:

The Millennials favorITe # 1
ITALCOSMETICI – MAN FOUNDATION

The Millennials favorITe # 2
GEOTECH – GEOPEARL® C CRYSTAL GLITTERING TITANIUM

The Millennials favorITe # 3
CIT Co – COLORFUL LIP POWDER

We would like to thank Morgane Hilgers and her students for their participation during the show.

 

3 trends spotted among the IT Products by BIANCA de la GARZA, CEO & Founder of Bianca de la Garza Beauty

1. Personalization:
Technically and aesthetically innovative packagings that answer at a lower cost the market demandfor limited editions.

2. New gestures and new ingredients:
Many IT Products illustrate this trend in particular: a pen for lips whose tip ensures a perfect line, a new applicator for lipgloss, formulas that release a new color that fits any skin type,…

3. Sustainable development:
This topic is very present in all innovation categories presented with biosourced ingredients and materials.

Bianca de la Garza is the founder of the Mexican-American beauty line Bianca de la Garza Beauty and a personality with more than 20 years of experience in television around the world. More information here.

 

A beautiful trophy offered by Thierry de Baschmakoff

Partner of MakeUp in Paris since its creation, Thierry de Baschmakoff designed and manufactured the magnificent trophies awarded to The Millennials favorITes.
A HUGE thank you for this amazing creation!