IT Products 2021

Looking for innovative formulas, packaging, full-service or accessories?

The IT Products Awards are MakeUp in’s innovation competition. At each MakeUp in show around the world, exhibitors, suppliers and manufacturers present their latest innovations. They are evaluated by international experts in makeup and skincare who award an IT PRODUCT prize to the most innovative.

FULL PCR MAKEUP BRUSH SET

ACT BEAUTY FRANCE #K39

Made from 100% recycled materials,coming in part from computer keyboards

r-BRUSH 100

COSMOGEN #J48

100% recycled and recyclable without glue and ferrule

VERY NOIR

AIRCOS #J30

Deep black matte eyeshadow with a pleasant texture

BOOST MY SKIN Shots

ARTCOSMETICS #J19

3 variations of a natural serum to hydrate, plump or energize the skin

PECK ON THE CHEEK Lip & Cheek

ARTCOSMETICS #J19

Gives lips and cheeks a touch of sheer and luminous color

INCLUPOT

B.KOLORMAKEUP & SKINCARE S.P.A. #A24

Multi-tasking and natural professional makeup product that shapes in a single gesture

RAINBOW FLOW

B.KOLORMAKEUP & SKINCARE S.P.A. #A24

Natural formula with a fine texture for a beautiful iridescent effect

LOOSE POWDER FOUNDATION

BELL PPHU – PRIVATE LABEL #L9

Transforms on application into an extremely fine, homogeneous cream

VELVET MATTE HIGH PIGMENTATION LIPSTICK

DAITO KASEI EUROPE  #PGM5

Natural formulation with an ultra-matte and hyper saturated finish

AURORA WISTERIA VIOLET

KUNCAI EUROPE B.V.  #PGM3

Synthetic Mica-based, luminous and with excellent coverage

LINABLUE G1-S.

SUN CHEMICAL – MAPRECOS  #PGM4

Based on Spirulina extract, COSMOS certified and suitable for all types of cosmetics.

CONCENTRATED SERUM OF VEGETAL BEAUTY

ANJAC HEALTH & BEAUTY  #J30

Original texture for a natural serum that smoothes and illuminates the skin

DEWY HERBAL TEA SERUM

ANJAC HEALTH & BEAUTY  #J30

Preserves all the benefits of the plants freshly diffused on the skin

POPSICLE LIP COLOR & CARE

STEP COSMETICI SRL #K37

Natural formula without water enriched with waxes, milky texture

GOOD NIGHT SERUM

STEP COSMETICI SRL #K37

Simple and original lavender night care for bags eyes

SURROUNDED BY NATURE

ANCOROTTI COSMETICS #A23

A new ritual to cleanse the skin or remove makeup

 MATERIA

CHROMAVIS FAREVA #A34

A new greenmake-up concept where the product itself becomes its own pan and container

STAR DROP

APTAR BEAUTY + HOME #K50

Qualitative and ergonomic dropper for ultra-fluid formulas

REFILLABLE ESSENTIAL PUSH BUTTON TOTTLE

ASQUAN GROUP #J44

Simple, qualitative and easy to recharge

GIVENCHY Rose Perfecto Baumes à Lèvres

PVL BEAUTÉ #L47

Elegant cladding with a patented hybrid top or back filling mechanism

 PUMPING POWDER DISPENSER with synthetic brush

SUNG JIN

Clever with a pump to properly dose the powder and prevent it from dispersing

STEELBOOK® PALETTES WITH INCREASED PCR COMPONENTS

SCANAVO A/S #L30

Components available in several materials including 100% PCR PP

pureDEFINITION Brush

GEKA GMBH #J22

Design for a perfect make-up of the thinnest and smallest eyelashes

We also thank the participants:

CONFALONIERI MATITE SRL L32

FEELIGREEN A3

FR&PARTNERS SA L34

HCP PACKAGING L42

ITALCOSMETICI K29

ITIT COSMETICS M2

LEONARD BRUSHES K44

MKTG INDUSTRY J27

NECOS L12

MPLUS COSMETICS K10

OPAC M40

PIBIPLAST GROUP K42

PINK FROGS COSMETICS A37

RAPHAEL MAKE UP BRUSHES K44

R & D COLOR L29

S&J INTERNATIONAL (UK) J42

 MS BEAUTYLAB A31

TAIKI COSMETICS EUROPE K14

THEPENIER PHARMA & COSMETICS L25

TRE EFFE COSMETICS L31