CEO of Centdegres
Former student of the Ecole Nationale Supérieur de Création Industrielle (National superior School for Industrial Design), Elie Papiernik is the design director of centdegrés, the international brand intelligence, design & architecture firm that he co-founded in Paris in 1988 with his friend David Nitlich.
The idea of centdegres was born in China, and both entrepreneurs have shared this passion and love for China for 33 years now, building a very important, well recognized team in several cities in the country. They have been developing major branding projects for major Chinese groups, Chinese edgy start ups as well as for western companies willing to develop their brands in the hearts of a new, very demanding Chinese consumer group.
Passionate about entrepreneurship, brand transformation, ground-breaking innovation and collective intelligence, Elie Papiernik regularly participates in conversations on subjects including the future of consumer experience, playful luxury, desirable sustainability and multi-sensorial storytelling for large groups and in major international shows.