Founder & Managing Director In-Trends
Emmanuelle Bassmann is one of the leading worldwide beauty trend experts. She is a French native with a highly international career; she started in Paris then moved to NYC and she is now based in London. She has devoted her career to identifying the game-changing innovations in the beauty industry. She founded the first marketing intelligence firm dedicated to beauty in 2006 – In-Trend Ltd.
In-Trend is a research intelligence agency that creates the future of Beauty.
We are innovation experts in skincare, makeup, all of the hair categories & Professional Beauty (spa, medispa, clinics & beauty salons) all over the world. We have also started the revolution of Beauty from Within. The Food industry is the next Beauty provider. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel & PUIG.