Françoise Dassetto

Founder of EFERDAY, an agency dedicated to the strategic and creative support of SMEs, she has a rich experience in packaging design and branding.

After 11 years at Dragon Rouge in strategic planning, 3 years at Havas group as director of the packaging division, she created her first agency, White Spirit, which she managed for 12 years and whose vocation is to approach the markets in their diversity, from mass market to luxury.

For 8 years, it is the will to develop a new type of partnership which animates Francoise Dassetto through EFERDAY: to bring to the SME a proven experience and a support adapted to their needs, their constraints and their requirements.